Paid Media that works
Stop paying for users who never convert.
We build your acquisition funnel from scratch, acquire users based on actual LTV and payback.
8+ years
in performance marketing
$5M+ / mo
in ad spend managed
20+ accounts
across Apps, SaaS, fintech and eCommerce
The scaling wall
Why most SaaS and apps stall before they scale.
Blind ROAS
iOS 14.5+ and SKAdNetwork hid your real returns.
Data silos
Ad platforms, CRM and MMP don't talk to each other.
Junk volume
Junk leads in B2B. Low-LTV users in apps.
Leaky retention
No lifecycle automation, so users quietly churn.
Full-funnel, data-first
Three pillars, always starting with the data.
01
Tracking & audit
Conversions API, GTM, AppsFlyer and SKAdNetwork set up right before we spend a dollar.
02
Media buying
Campaigns managed against CPA and payback period, not clicks or CPMs.
03
CRO
Ongoing tests on funnels, so every paid visit converts better.
Our growth tech stack
Ad platforms
Meta Ads
Google Ads
TikTok Ads
Snapchat Ads
LinkedIn Ads
Apple Search Ads
AppLovin / Axon
Measurement & analytics
AppsFlyer (MMP)
SKAdNetwork
Meta Conversions API
GTM
Google Analytics 4
Triple Whale
Mixpanel
Looker Studio
Our rule
Measurement first, then media spend.
Proof of work
One playbook, three very different businesses: fix the data, buy for revenue, scale what pays.
18 BIRDIES
12x
more monthly purchases, from 610 to 7,360
Spend went from $90K to $500K a month over 18 months, and purchases grew more than twice as fast. The reason: every new dollar went to the campaigns that were actually paying.
Now Bank · fintech app
115K+
users in the first 12 months, starting from zero
A brand-new fintech app with no audience yet. Strategic partnerships became a growth engine: CPA down 32%, acquisition up 25% and retention up 7%.
LOVEWAG DTC PET BRAND
1.2 → 3.7
Meta ROAS, tripled
Google ROAS climbed from 1.9 to 4.5 too, and weekly revenue doubled from $46K to $93K.
From roles at Newform, Now Bank / Invex and a DTC brand. Client names withheld where needed.
Senior execution, zero bait-and-switch
Don't pay premium retainer fees for an intern to manage your budget. Get direct strategy and technical execution from an acquisition leader used to scaling high-performance accounts.
01 · Audits your account
02 · Optimizes it
03 · Reports to you
Chrystian Yepiz
FOUNDER & PAID MEDIA STRATEGIST
- 8+ years in performance marketing
- Former Head of User Acquisition, Now Bank / Invex
- 20+ clients and $5M+ a month in spend at Newform
- Based in Mexico City, working US hours
Execution plan
How we partner with you, from day one.
Phase 1: Discovery & audit
Phase 2: Tracking & strategy
Phase 3: Launch & iterate
Industries we grow
Different markets, same objective: fix the data, buy for revenue, scale what pays.
Fintech
Banking, lending and wallet apps where every funded account counts.
Subscription apps
Trials, paywalls and renewals optimized to paying users.
B2B SaaS
Qualified demos and pipeline, not just cheap leads.
eCommerce & DTC
ROAS-driven growth across Meta, Google and marketplaces.
Gaming & sports apps
High-volume user acquisition that still pays back.
AI products
New categories that need demand built from scratch.